PR Support

General support could include any of the following:

• PR strategy document, including key messaging and boilerplate

• Content calendar for PR

• Press release writing

• Targeted pitching, tailored individually to each journalist and outlet

• Coordination of press pieces and interviews

• Founder visibility support

• Monthly strategy call

• Day-to-day access for PR queries.

For brands that need a consistent, reliable point of contact with the media, not just occasional pitching. This includes:

• Acting as the ongoing point of contact between your brand and journalists, so enquiries never go unanswered.

• Managing incoming journalist enquiries, from quick fact-checks to full interview requests.

• Reacting quickly when opportunities or challenges come up, keeping your brand's voice consistent even under pressure.

• Available as a bespoke, tailored engagement, scoped around how much day-to-day press activity your brand typically sees.

The foundation that everything else builds on. This includes:

• Media list building, identifying the specific journalists and outlets that actually cover your sector.

• Key messaging development, so every piece of coverage reinforces the same clear story about your brand.

• A PR strategy tailored to your brand's goals, whether that's driving sales, building trust, or raising your profile ahead of a bigger milestone.

• A competitor landscape review, looking at who else in your sector is getting coverage and where the gaps are.

• A PR audit of any past coverage or activity, so we know exactly what's worked and what hasn't.

For the moments that matter most, a new product, a seasonal push, or a big brand milestone. This includes:

• Press release writing, giving journalists everything they need to cover your launch properly.

• Targeted pitching, making sure the right journalists hear about your launch before anyone else.

• Coordination of press pieces and interviews around key moments for your brand, so launch week runs smoothly from your end.

• A launch timeline and press plan, mapping out exactly when each piece of press activity needs to happen in the run-up to launch day.

• Review and sample coordination, making sure the right journalists get hands-on with your product ahead of launch.

Because press coverage isn't just about the brand, it's often about the person behind it too. This includes:

• Building your profile as a founder or spokesperson, so journalists come to know and trust you as a source.

• Securing commentary opportunities, putting you forward for expert quotes and interviews in your sector.

• Positioning you as a trusted voice in your sector, building long-term credibility that outlasts any single story.

• A founder story document, capturing your background and your "why" so journalists have a clear angle to hook a feature on.

• Award and speaking opportunity sourcing, flagging relevant award schemes, panels, or podcasts worth putting yourself forward for.